Good morning, Aditi
Demo dataHere's how your Meta campaigns are performing.
Spend
₹4,82,350
+12.4% vs prev.
Results
3,918
+18.9% vs prev.
Cost / Result
₹123.11
-5.6% vs prev.
CTR
2.84%
+0.31pt vs prev.
Frequency
2.37
+0.42 vs prev.
Spend vs Results
SpendResults
AI Insights
Scale Retargeting by 20%
ROAS 6.1x with frequency 1.9 — headroom before fatigue. Est. +142 results/week.
Creative fatigue on Reels UGC
CTR dropped 23% over 5 days while frequency rose to 3.4. Rotate 2 new hooks.
Best hours: 8–11 PM IST
62% of purchases occur in this window. Consider dayparting for Lookalike 3%.
Top Campaigns
| Campaign | Platform | Status | Spend | Results | CPR | ROAS |
|---|---|---|---|---|---|---|
| Diwali Glow Bundle — Conversions | IG + FB | Active | ₹1,24,800 | 1,182 | ₹105.6 | 4.8x |
| Retargeting — Cart Abandoners | FB | Active | ₹68,420 | 744 | ₹92.0 | 6.1x |
| Reels — Serum Launch UGC | IG | Active | ₹97,150 | 803 | ₹121.0 | 3.9x |
| Lookalike 3% — Purchasers | IG + FB | Learning | ₹54,300 | 362 | ₹150.0 | 2.7x |
| Lead Gen — Free Skin Quiz | FB | Paused | ₹41,980 | 498 | ₹84.3 | — |